![MSW_Calgary Marketing_Plaid Trout_Print Material_Strain Cards_3](https://mixedsweetmedia.com/wp-content/uploads/2024/01/MSW_Calgary-Marketing_Plaid-Trout_Print-Material_Strain-Cards_3.jpg)
- Developed a Library of Content for Multiple Marketing Channels.
![MSW_Calgary Marketing_Plaid Trout_Print Material_High Canada Magazine_1](https://mixedsweetmedia.com/wp-content/uploads/2024/01/MSW_Calgary-Marketing_Plaid-Trout_Print-Material_High-Canada-Magazine_1.jpg)
- 41.8% Average Open Rate on Promotional Email Campaigns.
![MSW_Calgary Marketing_Plaid Trout_Social Media Management_Instagram Post and Page_1](https://mixedsweetmedia.com/wp-content/uploads/2024/01/MSW_Calgary-Marketing_Plaid-Trout_Social-Media-Management_Instagram-Post-and-Page_1.jpg)
- 53% Growth in Social Followings in 3-Months.
The project for Plaid Trout was to create and establish a cannabis brand that embodied the essence of Alberta, providing it with a distinct regional identity.
The goal was to not only capture the spirit of Alberta but also to craft a brand that stood out in the crowded cannabis market. It was vital to maintain a unique and eye-catching presence that resonated with consumers, set Plaid Trout apart from its competitors and followed Cannabis Act guidelines.