
- Developed a Library of Content for Multiple Marketing Channels.

- 41.8% Average Open Rate on Promotional Email Campaigns.

- 53% Growth in Social Followings in 3-Months.
The project for Plaid Trout was to create and establish a cannabis brand that embodied the essence of Alberta, providing it with a distinct regional identity.
The goal was to not only capture the spirit of Alberta but also to craft a brand that stood out in the crowded cannabis market. It was vital to maintain a unique and eye-catching presence that resonated with consumers, set Plaid Trout apart from its competitors and followed Cannabis Act guidelines.