Challenges
WEB
- Building out the pages using several UI Frameworks and JavaScript Frameworks and Libraries such as Gatsby, Bootstrap, Tailwind CSS, and React.
- Operating within a pre-defined content library and determining which components were not in use, in order to recode library elements for each brands content library.
E-MAIL CAMPAIGNS
Maintaining accurate development of e-campaign assets, each of the 15 campaigns required:
- 15 Lead Generation forms with minimum 9 text data fields and up to 26 location fields, utilizing conditional formatting to ensure the best user experience possible.
- Testing and revising 30 email automations, ensuring delivery of lead alerts and user confirmation campaigns.
- Building automated reporting programs for each campaign.