Parkland

2024 Fall Home Heating Digital Campaign

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Who is
Parkland?

Parkland is a Calgary-based international fuel distributor and retailer with operations in 25 countries. Parkland operates Chevron, Pioneer, Ultramar, On the Run and Fas Gas.

Objective

Build 15 landing pages and 15 email campaigns for Bluewave Energy, Columbia Fuels, Island Petroleum, and Ultramar to support Parkland’s 2024 Fall Home Heating marketing campaigns.

Services Rendered

  • Web Design
  • Web Development
  • Content Management
  • Graphic Design
  • Project Management
  • E-Campaign Development

Challenges

WEB

  • Building out the pages using several UI Frameworks and JavaScript Frameworks and Libraries such as Gatsby, Bootstrap, Tailwind CSS, and React.
  • Operating within a pre-defined content library and determining which components were not in use, in order to recode library elements for each brands content library.

E-MAIL CAMPAIGNS

Maintaining accurate development of e-campaign assets, each of the 15 campaigns required:

  1. 15 Lead Generation forms with minimum 9 text data fields and up to 26 location fields, utilizing conditional formatting to ensure the best user experience possible.
  2. Testing and revising 30 email automations, ensuring delivery of lead alerts and user confirmation campaigns.
  3. Building automated reporting programs for each campaign.