10 Must Have Marketing Tactics

  • March 1, 2024


In today's competitive landscape, having a robust marketing strategy is essential for any business aiming to thrive and grow. From guerrilla tactics that surprise and delight to the power of influencer endorsements, there's an array of tools at your disposal. Here's a sneak peek into the top 10 must-have marketing tactics that can elevate your brand and drive success.
  • Vivian Borbelj
  • Director of Marketing

The 10 Absolute Must Have Marketing Tactics for Your Business To Thrive 


1. Guerrilla Marketing:

Guerrilla marketing involves using unconventional and creative tactics to generate publicity and brand awareness. These methods often rely on surprise, humor, or shock value to capture the audience’s attention and leave a memorable impression.

2. User-Generated Content (UGC):

UGC is content created by customers or users of a product or service. Brands encourage customers to share their experiences, reviews, photos, or videos related to the brand or product, which can be a powerful way to build trust and authenticity.

3. Affiliate Marketing:

In affiliate marketing, individuals or affiliates promote a company’s products or services and earn a commission for each successful sale or action generated through their efforts. It’s a performance-based marketing strategy.

4. SEO Marketing:

Search Engine Optimization (SEO) is the practice of optimizing a website’s content, structure, and links to improve its visibility in search engine results. Effective SEO helps websites rank higher for relevant keywords, attracting organic traffic.

5. Social Media Marketing:

Social media marketing involves using social platforms like Instagram, TikTok, Facebook, and Pinterest to create and share content, engage with the audience, and build brand awareness. It’s a way to connect with customers and prospects on these platforms.

6. Email and Newsletter Marketing:

Email marketing involves building and nurturing an email list of subscribers. Marketers send targeted emails and newsletters to this list to promote products, provide updates, and maintain customer relationships.

7. SMS Marketing:

Similar to email marketing, SMS marketing involves sending text messages to a list of subscribers. It’s a direct way to communicate with customers and can be used for promotions, reminders, and updates.

8. Content Marketing:

Content marketing focuses on creating valuable and relevant content that educates, entertains, or informs the target audience. The goal is to attract, engage, and retain customers by providing valuable information related to the brand or product.

9. Influencer Marketing:

Influencer marketing involves collaborating with individuals who have a significant following on social media or other platforms. These influencers promote a brand or product to their audience, leveraging their credibility and reach.

10. Advertising:

Paid advertising includes strategies like Google Ads, Facebook Ads, and other paid promotion methods. It allows businesses to target specific audiences based on their demographics, interests, and behaviors, helping to get ads in front of potential customers who match ad specifications.